A list of examples of source context: phantom opinion holder:
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Definition of
source context: phantom opinion holder:
In this technique, the
text says that an opinion is held, but doesn't say who holds it. The implication is that this opinion is normal or ordinary; it is what the average observer would think. In reality, this opinion is merely an opinion that the US or its supporters would like people to have. The latter would obviously have a great deal less value or credibility than the former, so by evading the issue of who exactly it is that has this opinion, the text increases its credibility or value.
Source context: phantom opinion holder
is one of several source context techniques.
Source context delivery methods
Source context delivery methods deal with the way that
the identity of the author or the factual context of a message influences the apparent persuasiveness of the message itself.
Generally, the key factors in source context delivery methods are:
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the apparent contrast or congruence between the other facts presented in the text and the message itself, or
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the apparent conflict or congruence of interests between the author of the message and the actor who is the subject of the message.
Greater apparent conflict or contrast usually means greater persuasiveness for the message.
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patriotized morality
